Left, from January 1939: A Clean RECORD and lovely Lu-Ray can KEEP it in the Back You may be one of the many buyers who have made money on Lu-Ray. No need to urge you to keep it on display. It just automatically finds its place out in front. For those buyers who have taken inventory and started the new year with a clean new record, we suggest Lu-Ray for the steady profit pull in '39. It will help keep your department in the black. It's selling in volume in many stores. Colorful, clean, clear pastel glaze on attracttive shapes. It's just one of those lines that has really clicked... and it's good for a long time to come. If you have not seen lovely Lu-Ray at the shows, get in touch with our representative. He will show you samples and quote prices on sets and open stock. If you display Lu-Ray as an Easter Special in a Breakfast Set, you will go to town. Center, from November 1938: “BOY... WHEN YOU SOLD ME THAT LINE YOU GAVE ME A LEADER” And no wonder buyers express themselves like that! Women crowd around displays of loevly LU-RAY. They are fascinated witht the stremlined, thin body, graceful shapes. The darling pastel colors -- Windsor Blue, Surf Green, Persian Cream and Sharon Pink -- make them decide then and there to have a set of LU-RAY. And speaking of the colors LU-RAY stands the supreme test of side by side comparison for pleasing tint and uniformity. The demand for LU-RAY is climbing by leaps and bounds but we can make prompt shipments. Available in open stock, starter sets consisting of 20 piece service for four or any combination sets desired. Right, from December 1938: “I THINK THEY HAVE A REAL VOLUME SELLER IN Lu-Ray” “THEY MUST HAVE.... JUDGING FROM THE TALK THAT'S GOING AROUND”