1950s ad for Carrara Modern:

"...From the kilns of Iroquois comes Carrara Modern, an exciting new kind of fine china! Here is a collection which combines, for the first time, the look, the feel, the translucence of fine china with the rugged durability, the cook, bake and serve qualities for which Iroquois has been famous for half a century. And it does it at a price so umbelievably low you'll be truly amazed! See it now, see its exquisitely modeled forms, see the graceful, delicate traceries of its pattern. See how rich, elegant, how luxrious it looks in traditional or contemporary settings. When you see it you'll want it for life! Sixteen piece starter set service for four, only $14.95 (charcoal on pure white). Also abailable in Gold on White or White Enamel on Charcoal at $16.95 per starter set.